Products that tap consumer psychology - Triggers & Trump with Dr. Syagnik Banerjee
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Dan Ariely in his book, Predictably Irrational, starts off with this example. If you were to choose one of The Economist’s subscription plans, which would you choose? 1) Digital only for $59, 2) Print only for $125 or 3) Print + Digital for $125? Most people go for the third option, even if they came in to buy just the Digital subscription! Such examples, where product managers utilise consumer psychology to push/pull the consumer abound the world of technology. This particular strategy is called
Products that tap consumer psychology - Triggers & Trump with Dr. Syagnik Banerjee
Products that tap consumer psychology …
Products that tap consumer psychology - Triggers & Trump with Dr. Syagnik Banerjee
Dan Ariely in his book, Predictably Irrational, starts off with this example. If you were to choose one of The Economist’s subscription plans, which would you choose? 1) Digital only for $59, 2) Print only for $125 or 3) Print + Digital for $125? Most people go for the third option, even if they came in to buy just the Digital subscription! Such examples, where product managers utilise consumer psychology to push/pull the consumer abound the world of technology. This particular strategy is called