Product Management 2: Deepak Abbot, ex SVP at Paytm on Building an app for India & Growth Hacking [BONUS VIDEO CONTENT]
turnaround.substack.com
India is the world’s fastest-growing app market but it is also a competitive and fragmented market. Only a few companies have been able to scale and achieve repeated consumer engagement while solving a problem. Companies spent nearly $1.14 billion on mobile advertising to drive app installs in 2019. But nearly 77% of users uninstall the apps they installed within the first day and only 2.6% of users stick to the app even after 30 days, according to data from AppsFlyer.
Product Management 2: Deepak Abbot, ex SVP at Paytm on Building an app for India & Growth Hacking [BONUS VIDEO CONTENT]
Product Management 2: Deepak Abbot, ex SVP at…
Product Management 2: Deepak Abbot, ex SVP at Paytm on Building an app for India & Growth Hacking [BONUS VIDEO CONTENT]
India is the world’s fastest-growing app market but it is also a competitive and fragmented market. Only a few companies have been able to scale and achieve repeated consumer engagement while solving a problem. Companies spent nearly $1.14 billion on mobile advertising to drive app installs in 2019. But nearly 77% of users uninstall the apps they installed within the first day and only 2.6% of users stick to the app even after 30 days, according to data from AppsFlyer.